Age of Mars
  • Introduction
    • Problem statement
    • Solutions
    • Value Proposition
  • ECOSYSTEM
    • Economy
    • Marketplace
    • Community
    • Vision
    • Lore
  • RED CHAOS
    • Gameplay
      • Game mods
        • PvP
        • PvE
      • Progress
      • Achievements and passes
      • Coop modes
      • Weapons and equipment
        • Leveling
    • Economy
      • MMT Utility
      • USDT Utility
  • REDLINE
    • Gameplay
      • Dynamic game environment
      • Transport variety
      • Vehicle management
    • Economy
  • RED EMPIRE
    • Gameplay
      • Resources
      • Mechanics
    • Economy
  • MMT
    • Token info
    • Tokenomics
    • Investment rounds
    • Revenue model
      • Go-to-market strategy
      • Predictions and Calculations on LTV
    • USDT and MMT distribution
    • Staking
  • PROJECT DETAILS
    • Roadmap
    • Blockchain integration
    • Tech Stack
    • Team
  • LINKS
    • Website
    • X
    • Discord
    • Red Chaos on Epic Games
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  1. MMT
  2. Revenue model

Predictions and Calculations on LTV

PreviousGo-to-market strategyNextUSDT and MMT distribution

Last updated 1 year ago

To calculate the LTV of our users, we'll consider the following factors:

  • Average Revenue Per User (ARPU): Based on in-game transactions, NFT sales, subscriptions, and other revenue streams.

  • Retention Rate: The percentage of users who continue to engage with our ecosystem over time.

  • Churn Rate: The percentage of users who leave our ecosystem over a given period.

Let's assume an ARPU of $15 per month, a monthly retention rate of 95%, and consequently, a churn rate of 5%. The LTV can be calculated as: LTV=ARPU×RetentionRateChurnRateLTV=ChurnRateARPU×RetentionRate​LTV=ARPU×Retention RateChurn RateLTV=Churn RateARPU×Retention Rate​LTV=ARPU×RetentionRateChurnRateLTV=ChurnRateARPU×RetentionRate​

Using these assumptions, we'll calculate a simplified LTV for our users.

Based on the assumptions of an Average Revenue Per User (ARPU) of $15 per month, a retention rate of 95%, and a churn rate of 5%, the calculated Lifetime Value (LTV) of a user in the Age of Mars ecosystem is $285.

This LTV reflects the potential revenue generated from an average user throughout their engagement with the platform, underscoring the value of investing in user acquisition and retention strategies as outlined in our go-to-market strategy.

This LTV prediction serves as a foundational metric in evaluating the effectiveness of our marketing initiatives and the overall health of the Age of Mars ecosystem. By focusing on strategies that enhance user engagement and extend the lifetime of user interactions within our platform, we aim to maximize this value, driving sustainable growth and long-term success. ​